About the book: 2013 / Just imagine how much you could do if you could It was to identify your company's most profitable customers, create a better marketing strategy to communicate with them, and inspire them to buy more from you. Now you can do it all. And the best part is that you can do all of this with the data you already have. Because these days, everything we do creates information, and the volume of it is incredibly large. Every time someone views a web page, searches Google, or simply surfs the web on their smartphone, they add a tiny piece to the vast storehouse of data that helps us better understand and predict consumer behavior. In Key Figures The author explains in a clear, easy-to-understand manner how to turn this data into actionable strategies that generate growth and revenue. What's more, it shows how you can do all of this at no additional cost. A must-read for: Marketers looking to get the maximum return on every dollar of their advertising budget; Small business owners looking to grow faster; Researchers trying to get better understand the consumers for whom new products or services are being created; - financiers responsible for increasing company profits; - creative workers trying to understand what feedback looks like and how it can be improved.