About the book: 2023 / This book is for those who have always wanted to create clothes, but for some reason have not yet decided. For those who have always dreamed of being part of the fashion industry, but were stopped by the thoughts “I don’t have an education”, “too many competitors” or “I need a lot of money”. Tatyana Matyushina is the founder of the MATU brand and a Forbes nominee in the ranking of the 30 most promising Russians under 30 years old in the “Fashion and Design” category. 5 years ago, Tatyana, without experience, connections or start-up capital, created a clothing brand from scratch, the turnover of which today is more than 200,000 million rubles. MATU clothing is worn today in Russia, the CIS, Europe and America, and the brand’s products are presented in the largest stores in our country. In her book, Tatyana shares her experience and tells how to choose a niche and positioning; create sketches and assortment matrix; make your first sales and achieve a stable income.