About the book: 2014 / Whether you are an entrepreneur, a sales manager or a department head, you understand perfectly well that every word is important in building relationships with a client. In this interesting and useful guide, you will learn where successful brands, popular names and catchy slogans come from, and how to apply a variety of advertising secrets in your field of activity. If you want to stand out from the crowd, be memorable, and make a lasting impression on clients and consumers, use the fresh ideas, creative tips, and proven techniques in this book.