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  • MediaDB / «Sales techniques for beginners. Basics of telephone conversations "Alexander Dyak: download fb2, read online

    About the book: year / This is a book on sales techniques for beginners in illustrations, something similar to a comic book with only one exception: the result of the heroes’ activities will be fantastic skills in sales field! The publication reveals only a small part of this area of ​​marketing, but at the same time it is clearly structured and presented in understandable language. The main advantage of the book will be the illustrations, which will figuratively tell the aspiring sales professional how to apply the given techniques. The book consists of four chapters. At the end of each chapter, exercises are provided to reinforce the material. In the first chapter we will look at: – Types of sales, stages and their properties. – Methods of transmitting information. – Establishing contact. – Identifying customer needs. The second chapter is devoted to the structure of negotiations with a potential buyer and standards of telephone communication. In this chapter, the author tells how to create a thesis plan for a conversation, overcome the “secretary barrier” and establish initial contact to attract the client’s interest. And much more! The third chapter fully reveals the problem of working with objections. And in the fourth chapter we will fully understand the meaning of parasitic words and how to resist them.