About the book: 2023 / One of the world's most influential thinkers in the field of strategy and management, Richard Rumelt explains how a leader can become an effective strategist and why this is important for business. From the book you will learn what strategy is and what it is not. Learn how to diagnose problems when developing a strategy. You will be able to evaluate the effectiveness of your own current strategy or create a new one. You will find analysis of practical cases and strategic decisions of companies such as SpaceX, Netflix, Marvel, Amazon, Apple and others. This book will be useful to business leaders and executives who strive for long-term and strategic success of their company.