About the book: 2014 / A unique system for preparing and conducting tough negotiations from Jim Camp, author of the bestseller “Say No First,” with the help of which agreements are concluded annually transactions totaling more than $100 billion. If your client, threatening to break the relationship, forces you to give him another discount, and you are afraid to refuse and lose him, then Jim Camp has a different, more effective way of negotiating for you: Just say “ NO.” This short word is the most effective tool in the arsenal of negotiation techniques, allowing you to stop fruitless discussions, discard false assumptions and avoid unnecessary compromises. After reading this book, you will master a unique system for preparing, planning and conducting tough negotiations. You will learn:• how to stop depending on the outcome of negotiations, which you cannot control, and concentrate on what you can control - your own behavior;• what and how to say at the negotiating table: how to lead your opponent using the right questions. ;• how to resist a strong opponent who uses pressure and manipulation. Jim Camp has taught the art of negotiation to more than 50 thousand people; every year he takes part in hundreds of negotiations in which transactions totaling more than $100 billion are concluded using his system.