About the book: year / Until 1983, Allan Carr was a successful businessman and entrepreneur, leading a lifestyle that most people could just envy. Being a professional in accounting, he was a very successful person. However, it must be said that there was a fly in the ointment in this barrel of honey - he could not quit smoking. After each of his countless failed attempts to quit, he began to smoke more than before, eventually smoking more than a hundred cigarettes a day. It was during that period that an idea came to Allan that revealed the essence of the “Simple Path”, and at that moment Allan’s life changed dramatically. More than twenty years have passed since then, during which time Allan Carr’s “Simple Path” became known throughout the world as one of the most effective smoking cessation therapies. His attempts to lose weight, for various reasons, were not as successful, leading Allan to conclude that the essence of The Simple Way could not be applied to weight loss therapy. However, the simple nature of the method, that with the right mindset, any behavior can be changed, made him realize how this method could be used by those wishing to lose weight. This is how “A Simple Way to Lose Weight” was born».