About the book: 2009 / As the outstanding researchers of mass psychology E. Canetti and S. Moscovici believed, certain ideas about human nature are hidden while we are alone , but make themselves known when we get together. The crowd, the “mass,” is understood by Canetti and Moscovici as a social animal unleashed from its chain, as an indomitable and blind force. But that is precisely why it needs a leader who, using the irrational essence of the masses, captivates them with his hypnotizing authority. The cult of personality, although it is not called that, becomes the rule from the exception, and the weakening of parties almost everywhere only strengthens the power of leaders. Politics in the era of globalization becomes even more than in the past mass politics and itself acquires irrational features. This monster of power, like Levithian, has many heads... The publishing layout is saved in a4.pdf format.