About the book: 2023 / The framing effect is a cognitive distortion in which the form in which information is presented directly affects its perception by a person. What would marketers be if they didn't exploit this weakness of the human mind? In this book, you'll learn how tech giants in Silicon Valley, world-famous movie studios, and even the developers of our favorite games use framing to manipulate audience attention and needs. And also - learn to recognize and overcome frames that are imposed on you from the outside! The publishing layout of the book is saved in PDF A4 format.