About the book: 2009 / The novel “Generation “P”, which has become a cult among young people, is dedicated to a phenomenon that has penetrated into all pores of our everyday life - advertising. Many are inclined to dismiss it with disgust, like an annoying fly, considering it something frivolous. But haven’t advertising slogans become an integral part of our speech? Doesn’t the “torn style” of advertising clips influence our consciousness? The hero of the novel, Vavilen Tatarsky, believes that he knows the true price of advertising - after all, he is the one who creates it. But even in his worst nightmare he cannot imagine the true power of the genie he released from the bottle....