About the book: 2022 / The history of the legendary brand is described in dozens of books. But none of them, no matter how magnificently they are presented, can compare with the work of the family member himself. Francesca Cartier Brickell, whose great-grandfather was the youngest of the founding brothers of the jewelry house, spent more than ten years traveling the world in search of the true and unknown history of Cartier. This book is an incredibly exciting story about three brothers who transformed a modest Parisian jewelry store his grandfather into a global luxury empire. Their motto was “Never copy, only create,” and each had his own talent: Louis, a visionary designer who created the first men's wristwatch to help an aviator friend tell the time without taking his hands off the controls of the plane; Pierre is a master dealmaker who bought the New York headquarters on Fifth Avenue for a necklace made of natural pearls; and Jacques, a gem expert whose trips to India gave Cartier access to the world's finest rubies, emeralds and sapphires. "Cartier" is a decade of research, archival photos, personal letters and testimonies of those who once worked or were familiar with the family and the brand. The publishing layout is saved in PDF A4 format.