About the book: 2021 / The popularization of science and the flourishing of scientific communications is a bright trend in recent years in cultural life in the Russian-speaking space. But how to write competent science fiction? Do you need to be a scientist to do this? Is it right to compare a popularizer with a translator from the “bird scientific language” into a commonly understood language? Why can the news be incorrect, even if it does not contain a single factual error? How to get rid of abstruse formulations and write, addressing several readerships at once Igor Ivanov, a theoretical physicist and active popularizer of physics, who for 20 years combined scientific research with work on popular science materials, describes in this book his vision of the topic. Not limiting himself to general recommendations, he tells in detail, with numerous examples, what to focus on when writing popular science news, how to structure the text, how to select wording, how to work with sources and with your own text, how and why to “support” the news after its publication.