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  • MediaDB / «Civilization X5. From stores without goods to stores without sellers. How “Perekrestok” and “Pyaterochka” changed Russian trade” Nikita Aronov: download fb2, read online

    About the book: 2022 / All people go to the grocery store - but why do they really go there? The most important thing a modern supermarket gives us for free. Shelves filled with goods calm and inspire a sense of stability. The cleanliness of the premises and the politeness of the employees increase our self-esteem. New technologies introduce progress. The Once Upon a Time laboratory and the author of this book set a goal: to study the modern history of Russia through the history of domestic retail. How have we changed, going from a Soviet grocery store to a modern supermarket? How did Perekrestok, Pyaterochka and Karusel transform the country and its citizens? Finally, what entrepreneurial path has the team of X5 Retail Group, the largest player in Russian retail, taken? The book “Civilization X5” answers these questions and at the same time is easy to read, like a detective story. Once you turn the last page, you will never again go to the store just for groceries..