About the book: 2015 / Today it is no longer enough to simply produce a product - you need to competently bring it to end consumers. In order to solve this problem, a properly structured distribution model is necessary. Moreover, in the conditions of constantly changing markets, it is extremely important to be prepared for the fact that the system will have to be continuously improved, and at the same time, any wrong step will immediately lead to a decrease in sales, and therefore profits. This book will tell you how to develop and implement a distribution model that is optimal for your business and constantly keep it up to date, so that it meets all the challenges of modern domestic markets..