About the book: 2018 / The book by Michael Gerber, who is considered a leading expert in the field of small business, allows you to take a fresh look at the problems associated with the organization and development of small enterprises. The author shows how generally accepted stereotypes can hinder a successful business, and guides his readers through the main stages of small business development - from founding and formation to maturity. Of great interest is the description of franchising technologies to increase the efficiency and predictability of business. The story about the stages of entrepreneurial activity is framed in the form of a dialogue with a novice entrepreneur, during which questions are discussed on how to properly organize, develop and improve your business without changing your usual lifestyle. The book is intended for a wide range of readers - from students to experienced businessmen.