About the book: 2007 / The first acquaintance with the theory of marketing by most citizens of the former USSR began with Philip Kotler's book "Fundamentals of Marketing", published by Progress publishing house in 1990. The textbook turned out to be so timely and in demand that hundreds of thousands of pirated copies immediately appeared, published by enterprising businessmen from the publishing business. The book you are holding in your hands is the only legal edition of your favorite bestseller today. This edition includes a new chapter on interactive marketing; examples of practical application of certain theoretical provisions have been updated. The book is intended for students of economic specialties, but will also be of interest to a wide range of readers.