About the book: 2019 / To create a successful business, it is not enough to have a good product and invest in its promotion. You need to “meet” the consumer at every “point of contact” with your offer - from the emergence of a need to the evaluation of the experience - and build a marketing strategy, taking into account the characteristics of the client’s behavior at each such point. In Ilya Balakhnin’s book you will find the principles of working with the customer journey and you can create your own “consumer journey map” and build effective communication at every stage of contact with your product.