About the book: 2015 / Representatives of many professions, in order to become more noticeable and successful, have to take steps towards publicity. For many business trainers, psychologists, and consultants, it has already become the norm to conduct short, from 1 to 2–3 hours, selling presentations and master classes before conducting a training or other educational event. We are at the beginning of the formation of a new trend - the era of short sales speeches. Start communicating with the audience, speaking simply about the lofty, in an accessible way – about the complex. The key word is communication, that is, on equal terms. There have already been speakers with hypnotic authority in world history, and their success is mesmerizing, remember Martin Luther King and his “I Have a Dream” speech, Steve Jobs with words to Stanford graduates and Randy Pausch. What is the secret to the success of these speakers? In the correct goal setting, powerful idea, structure and manner of presenting information. They tell the audience about themselves. This is exactly what the public is waiting for now, this is what they are missing so much. And it is precisely such speakers and their ideas that she is ready to follow. This book is dedicated to those who have to make short - from 10 minutes to 1.5 hours - public speaking; These are students and teachers, psychologists and business trainers, doctors and consultants, information business people and webinar presenters, marketers and PR specialists, politicians and executives. Those who already give lectures, make so-called “selling” presentations, as well as negotiate and speak in front of an audience. And for those who are just about to do this, who want to be as convincing, bright, memorable and successful as possible.