About the book: 2017 / This book, which has already been published in Europe in English and is successfully selling all over the world, is a non-trivial author's view of the phenomenon of pleasure and stands out noticeably against the background of other books on similar topics. It tells in a fascinating way how to free yourself from the oppression of pleasure, which threatens not only personal economic unfreedom, but also the degradation of the entire society. The book changes the idea of ​​pleasure as a personal pleasure and reveals its dominant role in social development. For marketers, top managers, politicians, PR technologists, public figures, cultural figures, as well as all those who want to take a fresh look at their life.