About the book: year / The DISC model of interpersonal relationships was invented by W. Marston, the creator of the “lie detector”. The authors of this book took it as a basis and proposed a methodology that helps determine a person’s behavioral type and build an effective communications strategy based on this. This book is a guide for those who want to learn how to easily come into contact with people, maintain relationships that are comfortable for both parties, Learn effective influence skills. Created specifically for business, this technique is truly universal for use in companies: it includes work with subordinates, coaching, and work with clients and suppliers, it is corporate culture and the atmosphere in the team, this model is indispensable for sales and business negotiations. For business -coaches, managers of all levels, employees of sales departments and personnel services, everyone who considers psychology to be the hidden spring of business (one of the driving forces of business).