About the book: 2017 / Here is a rare book about business. Firstly, we will talk about a Russian company. Secondly, this is a story not about success, but about failure - and how to avoid it. Alexander Rudenko is a businessman. Not long ago he opened his own business, promoted it, developed it and... almost lost it. He found himself behind the border that all managers and entrepreneurs fear, and made all the classic attempts to save the situation. He gained enormous experience in resolving problem situations at different levels and different stages. Now he knows exactly how to avoid reaching this limit, and he talks about it here. What factors signal that a company is sick? What options are there to correct the situation? What “rake” lies in the way of an entrepreneur and how to get around them? About all this honestly, in detail and fascinatingly - from the first person of the company that took off, collapsed and survived.