About the book: 2020 / This concept is described in the work from a psychological, philosophical and spiritual point of view. The work was included in the book “Creative Personality”, it is planned to place it in the “Ethical-Psychological Dictionary” (4-6 volumes). The relevance of this point is explained largely by the fact that in every person, at least at the subconscious level, there is a need for a sense of self-worth. Moreover, in the best case, no less than that of most others. But many are not satisfied with this state of affairs and want to at least in some way look original, that is, they are significantly different from the bulk of people. This stupid craving is explained by the fact that the majority proceeds from a very simplified everyday logic. At the same time, there is also a spiritual logic that corresponds to the system of classical values ​​of existence in general and human existence in particular. This point is especially important for a person who strives to consciously engage in the development of his personality, implementing a self-improvement program.