About the book: 2021 / “Compared to traditional businesses, Amazon is the latest stealth fighter in a dogfight with a biplane,” the editor allows himself such a comparison Fortune magazine, journalist Brian Dumain. Indeed, archaic retail has already been broken, Amazon's expansion is spreading into medicine, insurance and finance, even Hollywood has faltered under the onslaught of the Seattle colossus. Tech giants are rapidly mastering the arsenal of Bezonomics methods - “an explosive cocktail of customer obsession, crazy innovation and long-term thinking, driven by the relentless flywheel of artificial intelligence.” Yes, Bezonomics has become a household name! What is your secret, Mr. Bezos, the richest man in the world? What will the general transition to your business model lead to? Can Amazon's offensive power be countered by betting on perfecting the long tail? And what awaits society in the era of robotization and job cuts? About this and much more in our book.