About the book: 2017 / Each of us from time to time has to go out into public to convey our ideas to them. This could be a pitch, a presentation, a work meeting, or a conversation with the boss. Add rock to your performances - make them dynamic and memorable! Nigel Barlow, the world's leading expert in the field of innovation, has developed an original method of attracting and holding attention: a few well-calibrated bright chords - and now the audience is tuned to the right wave and is ready to catch your every word. And now it’s time to “light up”! “The book is addressed to those who present their ideas and want their listeners to learn these ideas as best as possible. Speakers, businessmen, lecturers, teachers and specialists who need to convey some information, some ideas - that's who I was thinking about when I wrote it. Music can teach us a lot about how to influence emotions. We can apply this knowledge and make our speech more rousing.” (Nigel Barlow)